Ashley Wiles

Ashley Wiles

Founder / North Vancouver, BC

Ashley Wiles, Founder and Head Coach of Sole Girls, Youth Speaker, Life Coach, 3x Iron(wo)man, Ironman 70.3 World Championship competitor and Mental Health Advocate.  Growing up in a family of runners, Ashley started running at 5 years old, and now runs and competes in triathlons around the world.

While working as a life coach, dealing with anxiety and then seeing Amanda Todd’s video in 2012, she created Sole Girls.  Ashley was named top 10 young entrepreneurs to watch in Vancouver by the Globe and Mail, and top 5 motivators in Canada by Impact Magazine; and recently the 2016 Most Inspiring Coach in North America by Brooks Running.

Ashley has spoken At TedxKidsBC, Rogers Arena, SheTalks as well as schools in Canada and abroad. She travels to teach workshops for adults and girls, hold leadership summits and empower others.

Sole Girls was named top 5 small business in BC with a Community Impact by Small Business BC, and has expanded to license sole girls curriculum globally.  She travels to teach workshops for adults and girls, hold leadership summits and empower others.


“The past five years I’ve spent a lot of hours building community and empowering girls as well as training leaders to empower girls.  I’ve wanted to do everything I could to create a safe space for connection. I know first hand the value of finding a community. I remember a time as a teen, or many times really… when I didn’t think adults understood me and I questioned my life and my worth.
I feel very fortunate that I loved to run, because when I run, even back then, it was like everything was realigned. I feel free. I wasn’t running away from my problems so much as, running straight into what I needed. I needed people who didn’t boss me around, but guided me, a community where I was accepted and space to clear my head. We all need that headspace. Running brought me back to life, to understand myself, and be allowed to be myself.”

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Learn more about Ashley.

Check out Ashley’s TedxKidsBC Talk